Influencers Resonate More Than Celebrities. They want conversation, and see social media as a way to engage with others who share similar interests. They hate conventional television, but are more in love with video content than ever. ... You're Definitely A Gen-Zer If You've Seen Over 70 Of These TV Shows. What kind of TV shows/anime/cartoons does everyone watch? In fact, 71% of Gen Z … 51% spend more than 1 hour per day streaming TV/videos while 52% spend more than 1 hour per day watching TV. The L Word: Generation Q . Why? Gen Z does not care where they watch video. 1. What they want, and why they use technology is to share their interests, learn and engage. Gen Z … I am a serial entrepreneur, marketer and bestselling author of A Paperboy’s Fable: The 11 Principles of Success. Even when Gen Z watches Netflix, they have their phones out. Celebrity video was least popular, attracting only 6%. Returning cast Jennifer Beals, Kate Moennig and Leisha Hailey will resume their original roles. It’s no wonder that streaming service on a TV screen is their top preference for viewing TV content—beating live TV out by a significant margin, according to our entertainment survey. “Gen-Z Media, a new youth-focused production company from the people who made last year’s out-of-left-field kids’ hit, The Unexplainable Disappearance of Mars Patel, is cooking up a suite of new scripted podcasts for children.” – The New York Times In other words: Gen Z and Millennial binge watching is powerful. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation with Forbes Insights. ... A place for members of Generation Z (born 1995-20**) to hang out and post any content related to our generation. When it comes to what Gen Z would like to see more of on social video, movie and TV … The show, which ran from 1962 to 1978 and gave Brian Blessed one of his first TV roles, is liked by 66% of Boomers who have seen it, but just 29% of Gen Xers. Long running cop drama Z-Cars is the show that most entertains Baby Boomers without making much of a dent in Generation X. Do you have questions of your own on this topic? 167. What’s even more shocking is that the television set commands little respect from gen-Z either. The book was dubbed the #1 best business book in 2016 by Success Magazine and named the best book for entrepreneurs in 2016 by Entrepreneur Magazine. Gen Z Is So Diverse That We Don’t Even Recognize Diversity. Young viewers today have access to more content than ever before—and many are choosing to watch the shows that once “belonged” to older generations.” This trend has held true, and Gen Z is continuing to binge comfort TV shows that Millennials grew up on, bringing them new life and renewing the opportunity for products and content for off-air shows. Of the nine Gen-Z Netflix watchers interviewed for this article, all of them expressed an awareness regarding diversity on the Netflix Originals they watch, and had thoughts about the streaming platform's successes and failures in representation, even if they wouldn't disqualify a show for lacking what they perceive as adequate representation. I am also a contributor at Forbes, Entrepreneur, The Huffington Post and Success Magazine. A web series following 5 diverse teens whose lives begin to intersect when they end up in a therapy/support group. We asked Gen Z and Millennials what an average night of fun looks like for them post-CO... 3 Charts That Show How Young Consumers Are Using Content to Cure Their Moods Now. What they love more, though, is multimedia content they can access on their smartphones. The members of Gen Z have all but abandoned traditional television viewing, opting to watch shows, movies and other digital content on their phones, tablets and laptops. So we asked what series they’ve been binging lately, and why—here are their top recent TV show binges: Netflix just reported that Stranger Things 3 set viewing records for the platform, watched by 64 million households in its first month to become their most-watched original series ever— And clearly Gen Z and Millennial viewers had a hand in that success. Furthermore, simply moving your television-style ads to platforms like YouTube doesn’t necessarily solve the problem. NBC’s Savannah Sellers reports. Humor and pranks, video game playthroughs, reviews, reaction videos, compilations, and even influencers just hanging out and living everyday life are forms of entertainment that appear opposite of traditional TV. Gen Z loves their screens, but the stereotype is they only like the ones they can control. Also recognized as a top 25 marketing influencer by Forbes, I have worked with VC-backed startups to Fortune 500 companies. 38.8k. The book was dubbed the #1 best business book in 2016 by…. So, here’s what you need to know, specifically if you are a brand looking to capture Gen Z’s attention via video: 1. Many of those “real people” have built massive followings for themselves, and as a result earned the title of Influencer — which means they have an audience. Multi-million dollar battles between networks and streaming services have begun to break out to win coveted comfort TV shows, and be the home to their favorite binge-able content. Watch Now Just like Gen Z, millennials spend a considerable amount of time watching online videos. report. Ms. Czeisler says that 50% of gen-Z kids have never had cable, have cut the cord, or intend to cut the cord. Zoomers. According to Visual Capitalist, “In 2011 the average 18 to 24-year-old millennial watched around 25 hours of traditional television per week. They know when they’re being sold to, and they know when you’re trying to make a quick sale. There’s all this talk about the importance of social content for brands, but the truth is there is far more value in just listening. We know that close to half of Millennials stream TV shows or movies every day, but Gen Zers stream their TV and videos just as much as they watch TV live (or DVR) each day. She went on to say the 70% preferred to stream video over watching cable or commercial supported television, and that 90% watch YouTube videos. Interaction and engagement should be the primary strategy for reaching Gen Z. That’s where they are paying the most attention, and that’s where they will not only see your brand but actually feel like your brand cares about them. Gen Z tends to recognize these influencers even more than some of the biggest celebrities out there. We see their journeys in the program, the situations that landed them there, and their daily lives as teens in Generation Z. I am a serial entrepreneur, marketer and bestselling author of A Paperboy’s Fable: The 11 Principles of Success. In our 2016 Binge Effect research, we said, “Binge viewing is helping to give defunct shows new life with a new generation of fans. Today, they watch closer to 14 hours per week.”, For Millennials’ younger siblings, Generation Z, that time spent watching traditional television is even less. They stream more online TV than any other generation—mainly on streaming services like Netflix, Amazon Prime Video, Hulu, and Disney Plus. Gen Z watches network television at a similar rate to their parents—specifically Sunday Night Football, The Good Doctor on ABC, Young Sheldon on CBS, and CW’s sexed-up Archie Comics reboot Riverdale. While the majority of the younger generation (55%) want the option to “choose their own adventure,” there’s still a significant portion of Gen Z who want to just sit back and watch … Well, sort of. Keep in mind, they grew up thinking socializing on the Internet was as normal as socializing at school. In fact, they watch YouTube videos with the same ferocity that baby boomers watched “the tube.”, Which is great news for companies like Netflix, capitalizing on the fact that young people still want to watch great television shows and movies, they just want to watch them on their own time from their own devices. There’s no doubt that binge viewing is young consumers’ preferred way of watching TV shows: 56% of 13-37-year-olds tell YPulse they would rather binge watch an entire series at once than watch episodes weekly. They would be more excited to meet their favorite YouTuber than they would be meeting a Hollywood celebrity. And sure, there are still some celebrities who can move the needle, but over the past five to ten years a new kind of celebrity has stepped into the spotlight: the influencer. It doesn’t matter if … The groundbreaking drama series, The L Word®, revolutionized a generation and this fall the highly anticipated sequel The L Word®: Generation Q debuts. Created by Zachary Michaels. And this preference for binge viewing (which we’ve been reporting on for some time) has impacted the industry, bringing back old shows from the dead, extending the timeline of success for new series, and shifting the kind of content that media players are fighting over. Time is important to Gen Z, and every second counts. Generation Z marks the last generation in U.S. history where a majority of the population is white. For some, the desire to keep up with the show and avoid spoilers was a major reason to watch all of the new season at once. (Just don’t do what Pepsi did with Kendall Jenner and think the influencer alone can carry your advertisement.). A Gen-Z Spider-Man has to operate on a meta level because we’ve all seen this movie before, quite literally; Zendaya herself has already lived through three different Spider-Men and … They don't watch traditional television, with its rigid scheduling and, gasp, commercials, do they? So for your brand to ask them to sit through a 30-second advertisement is a big ask. Gen Z Spends More Time on YouTube Than Netflix, Survey Shows Cable TV represents just 12% of teens' daily video consumption Respondents were 9,500 teens, with an average age of 15.8. YouTube usage among Gen Z far outweighs that of older users, especially among 16-19-year-olds. According to a YPulse survey, 58% of Gen Zers and 59% of Millennials claimed to watch comedy video content weekly across such platforms as movies, TV shows, and series on streaming services. share. Sixty-nine percent of Gen Z’ers find ads to be disruptive, and since they are frequently bouncing between a plethora of devices (smartphone, iPad, laptop, etc. The shows listed here are just the beginning, and Gen-Z will be voting with their eyes for years to come. Long gone are the days where you could put Michael Jordan in an ad and solve all your advertising problems. The second most popular genre of video content for both generations was music and music videos. In fact, this Defy Media survey shows that for 13-24-year-olds, YouTube is a “must have,” meanwhile only 36% of those consumers pay for traditional TV. Millennials and Gen Z’ers are constantly sharing their thoughts online, and are even making it easy for brands to engage by using certain hashtags and keywords. Timothy Law Snyder, Ph.D. is the 16th President of Loyola Marymount University Search, watch, and cook every single Tasty recipe and video ever - all in one place! I binge watch so I don’t forget anything and because some shows get me to anticipate the next episodes.”. According to Business Insider, “61% of Millennials say Netflix is their first or second choice for watching TV.”. If you respond to them on Twitter, for example, they are far, far more likely to see that interaction than to watch the ad you just paid to run in front of their YouTube video. Gen Z respondents are also more enthusiastic about taking control of their shows than are their Gen X counterparts. Gen Z is mainly heading to YouTube to be entertained. 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